President Trump’s Media Company Ventures into Bitcoin ETFs and Energy Investments
Trump Media Ventures into Finance: Launches Bitcoin ETF and Six New Funds, Entrusts Charles Schwab with $250 Million Asset Management.
Key Takeaways:
- Trump Media (TMTG) is launching investment products, including a Bitcoin ETF.
- The company filed trademarks for six new investment funds.
- Charles Schwab will manage $250 million in assets for the venture.
Trump Media & Technology Group (TMTG) announced on February 6 that it will offer investment products through its new Truth.Fi brand, including a Bitcoin ETF. The company, which runs Truth Social and Truth+, is expanding beyond media into financial services.
TMTG’s decision to enter the Bitcoin ETF market comes amid rising institutional interest in crypto investments.
Trump Media Trademarks Six Financial Products in Total
In a recent press release, Trump Media & Technology Group (TMTG), the company behind Truth Social and the streaming platform Truth+, announced that it had applied to trademark six brand names for a new line of ETFs and separately managed accounts (SMAs).
These financial products will operate under the newly launched Truth.Fi brand, marking Trump Media’s entry into investment management.
The six trademarks include Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.
These funds will focus on U.S. manufacturing, energy, and Bitcoin investments. Charles Schwab will manage the separately managed accounts (SMAs), with TMTG planning to invest $250 million in assets.
CEO Devin Nunes says the funds offer an alternative to what he calls “woke funds.”
While TMTG has filed trademarks, regulatory approval is still needed before launching the funds. The approval process typically takes at least 45 days.
President Trump remains a key figure in the company, though his involvement is indirect. He owns about 53% of TMTG, but before his inauguration as the president, he transferred his shares into a trust controlled by his son, Donald Trump Jr.
The move has already caught the attention of market analysts.
Bloomberg’s senior ETF analyst, Eric Balchunas, pointed out that this is the first time a company linked to a U.S. president has entered the ETF market. However, he clarified that neither President Trump nor the White House will be directly involved in issuing the funds.
Following the announcement, TMTG’s stock (DJT) surged 6%, reflecting investor enthusiasm for the company’s expansion into finance. This rise signals growing interest in Trump-linked ventures, especially as the pro-crypto administration unfolds.
Trump Media's Proposed Entry into Bitcoin ETFs Poised to Propose Inflows
Since the approval of multiple spot Bitcoin ETFs in the U.S. last year, the sector has witnessed massive inflows.
On January 6, 2025, investors poured nearly $1 billion into U.S.-traded Bitcoin ETFs. Fidelity’s Wise Origin Bitcoin Fund led the charge, attracting $370.2 million, followed by BlackRock’s IBIT with $209 million and ARK 21Shares with $153 million.
The surge continued throughout January 2025 as the BTC price hit all-time highs, with total inflows reaching $4.94 billion, adding to the $35.2 billion recorded in 2024. Bitcoin ETFs in the U.S. have now amassed nearly $40.7 billion in net inflows within just over a year of their launch.
Market experts believe this growth is far from over. On February 1, Bitwise Investment Chief Matt Hougan predicted that Bitcoin ETFs could surpass $50 billion in inflows by the end of 2025.
Bloomberg ETF analyst Eric Balchunas pointed out that Trump Media’s ETF is expected to be smaller in scale and may not immediately rival established funds from BlackRock or Fidelity. However, its presence in the market reflects how Bitcoin is becoming more widely accepted within mainstream finance.
ETF Store President Nate Geraci also emphasized the significance of Bitcoin ETFs, stating that the intersection of ETFs and crypto is currently one of the most dynamic areas in asset management. With Trump Media joining the race, this sector is poised for even greater expansion and inflows.
Jimmy Aki
Drawing from his background in economics, Jimmy has monitored blockchain development for years, firmly believing in its power to democratise finance. Beyond offering commentary on the latest crypto developments, he also spends his time analysing open-source codes of promising projects on GitHub. Jimmy holds Bitcoin and Ethereum.
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