Bitcoin Treasury Giant MicroStrategy Changes Name to Strategy
MicroStrategy Unveils New Identity as ‘Strategy’, Embraces Bitcoin with Bold Orange Logo and Controls 2% of Total BTC Supply.
Key Takeaways:
- MicroStrategy has officially rebranded to Strategy, aligning its identity with its long-term Bitcoin investment approach.
- The company's new identity features a Bitcoin-inspired orange logo
- Strategy Bitcoin Holdings are 471,107 BTC, about 2% of Bitcoin’s total supply.
On February 5, MicroStrategy officially rebranded to Strategy, reinforcing its shift from a business intelligence software company to a Bitcoin-focused firm. The rebrand includes a new Bitcoin-themed logo, an orange brand color, and the launch of an online merchandise store.
Under the leadership of chairman and co-founder Michael Saylor, the company has invested heavily in Bitcoin, accumulating over $45 billion.
Strategy Reports Record-Breaking Q4 2024 Performance
Michael Saylor’s Strategy also unveiled its fourth quarter (Q4) earnings for 2024, showcasing its continued dominance in Bitcoin investment and growth.
According to the report, Strategy Bitcoin holdings are 471,107 BTC on its balance sheet, representing about 2% of the total Bitcoin supply.
This large holding highlights Strategy’s aggressive approach to Bitcoin acquisition and its belief in the long-term value of the cryptocurrency.
Strategy’s Chief Financial Officer Andrew Kang highlighted that Q4 2024 was the company’s largest-ever increase in quarterly Bitcoin holdings. During this period, Strategy acquired 218,887 bitcoins for $20.5 billion, reinforcing its strategy to increase its Bitcoin treasury.
The momentum from this acquisition continued into Q1 2025, as the company raised an additional $584 million through the successful launch and upsizing of the inaugural STRK convertible preferred offering.
Institutional and retail investors backed this offering, demonstrating strong market confidence in Strategy’s vision.
Michael Saylor Strategy’s BTC yield, which measures the performance of its Bitcoin acquisition strategy, reached 74.3% for the year, far surpassing the company’s previous targets.
However, in Q4, Strategy achieved a BTC yield of 2.9%, a decrease from the 5.1% yield in Q3 but still a solid result.
Strategy has set a new target for BTC yield at 15% for the next three years, up from its original range of 6% to 8%.
Alongside this, the company introduced new metrics to track its performance, including BTC Gain, which calculates the number of bitcoins held at the start of a period multiplied by the BTC Yield for that period.
The second metric, BTC $Gain, converts the BTC Gain into a dollar value based on the closing price of Bitcoin at 4 P.M. ET on the last day of the quarter, using the Coinbase exchange rate.
Regarding future capital raising, Strategy revealed plans to issue $42 billion in securities between 2025 and 2027.
This ambitious move comes as cryptocurrencies continue to rally, especially after President Donald Trump's election victory and inauguration, which led to Bitcoin reaching new record highs.
Strategy’s rebrand and financial strategy follow a broader trend in the crypto industry. Riot Blockchain Inc., for example, rebranded to Riot Platforms in 2023 to reflect its expansion beyond crypto mining into Bitcoin infrastructure.
Similarly, Strategy’s new identity emphasizes its position as the largest corporate holder of Bitcoin.
BlackRock Fuels Strategy’s Bitcoin Commitment with the Launch of Spot Bitcoin ETP in Europe
The institutional embrace of Bitcoin continues to accelerate. BlackRock, the $11.5 trillion asset management titan, is preparing to expand its cryptocurrency presence with a spot Bitcoin exchange-traded product (ETP) in Europe.
As reported by Bloomberg, BlackRock is preparing to launch a spot Bitcoin exchange-traded product (ETP) in Europe. The product will be based in Switzerland, and marketing potentially starting as early as this month.
This move follows the success of BlackRock’s spot Bitcoin ETFs in Canada and Brazil and signals its continued push to expand its offerings internationally.
Building on the success of its U.S.-based spot Bitcoin ETF, IBIT, BlackRock’s upcoming European launch is another key milestone that mirrors Michael Saylor’s mission to drive global Bitcoin adoption.
Jimmy Aki
Drawing from his background in economics, Jimmy has monitored blockchain development for years, firmly believing in its power to democratise finance. Beyond offering commentary on the latest crypto developments, he also spends his time analysing open-source codes of promising projects on GitHub. Jimmy holds Bitcoin and Ethereum.
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